Mobile Summit

The MWF2014 program includes a special pre-conference day on 18 February at the Sant’Apollonia Auditorium, Via San Gallo, 25 for professionals and experts in mobile for the cultural sector. Commercial providers of mobile  technology, content and experiences as well as museum and other cultural professionals specializing in mobile are invited to gather in Florence for a full day of collaborations to raise the quality and impact of mobile in our field. Registration is €100, which include lunch, the coffee break, and afternoon tour.


9-9:30 Welcome, Regione Toscana
Introductions & Agenda, Nancy Proctor & Ilaira D’Uva
9:30-10:30 Mobile Standards, Rob Stein
  1. Introduction to TourML
  2. What is TAP and how does it differ from/work with TourML?
  3. How Mobile Vendors can and do work with TourML?
  4. Adding new standards for accessibility – Nancy Proctor

10:30-11:00 Mobile Book Sprint, Susan Chun

  1. What is it?
  2. How do we start?
  3. FAQs
11-11:30 Coffee Break
11:30-12:00 Professional Association, Ilaria D’Uva
12:00-12:30 ICOM and mobile technologies in museums, Simona Caraceni (AVICOM)
12:30-1:00 Discussion
1-2:00 Lunch

After lunch, we’ll try out some exemplary tours in Florence together and use them as “case studies” in our discussions and reflections on the morning’s work. The tours will include the City Tour Inferno App and Chiesa di Santa Maria Novella.

The day will conclude with a networking dinner.

The cost is €100 in addition to MWF2014 conference registration, to cover the coffee break, lunch, dinner, tours and administration fees for this special day.

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