Sign up now for your Masterclass&Tour



©2013 Donna Fenice and Loving Italy’s Gardens

Sign up now for one Masterclass&Tour (included in the price) that will be held on Feb 21. Registration is required, so please choose you class now – spaces are limited:

  • 9:30-12:00 Masterclass 1: People, Places and Things: how to create connections with audiences, Istituto degli Innocenti, Sala Priore, 1° floor. Workshop leaders: Stefania Chipa (Museums and the Web Florence), Alexandra M. Korey (FLOD-The Florentine), Martha Ladly (OCAD University followed by Tour 1: Museo Archeologico with Carlotta Cianferoni, Director of the museum
  • 9:30-12:00 Masterclass 2: How to develop a mobile tour, Basilica di Santa Croce. Workshop leaders: James M. Bradburne (Fondazione Palazzo Strozzi), Nancy Proctor (Baltimore Museum of Art), Ilaria D’Uva (D’Uva Workshop) followed by Tour 2: Cattedrale di Santa Maria del Fiore with Barbara Fedeli, Opera di Santa Maria del Fiore
  • 9:30-12:00 Masterclass 3: How to Communicate Science, Museo di Storia Naturale. Workshop leaders: Filippo Camerota (Museo Galileo), Michele Lanzinger (MUSE-Museo delle Scienze), Dave Patten (The Science Museum, London) followed by Tour 3: Museo di Storia Naturale with Guido Chelazzi, President of the museum
  • 3:00-5:30 Masterclass 4: How to tell a story through Graphic Novels, Basilica di Santa Croce. Workshop leaders: Frank Espinosa (Zum Zum iBooks), Giuseppe de Micheli (Opera di Santa Croce), Stefania Ricci (Museo Ferragamo), Vanessa Petrucci (Scuola Internazionale di Comics) followed by Tour 4: Basilica di Santa Croce with Giuseppe de Micheli, General Secretary of the Opera di Santa Croce
  • 3:00-5:30 Masterclass 5: Relevant Forever: Business Models and (digital) tools for sustainability, Museo Bardini. Workshop leader: Theodorus Meereboer



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About Stefania Chipa

PhD, consultant on heritage marketing, social media and mobilities. She has coordinated communication projects for the Basilica of Santa Croce and the Museum of Natural History in Florence. She is a member of the ICOM Commission of "Schools Museums". She has written articles and essays on digital museums, social media and augmented reality; last published is "Cultural heritage" in "Realtà aumentate", Apogeo, 2012

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