Relevant Forever: Business model innovation and tools for a sustainable enterprise

Theodorus Meereboer, The Netherlands

How to engage your audience and stakeholders with innovative value creation by  developing new propositions, products and attracting (paying) audiences.

Digitization, (online) globalisation and new media have offered many opportunities and challenges. It changed the way we connect, interact, participate and co-create and it caused or at least boosted social innovation. Now there is a growing need for ways to rethink both the museum as a cultural and social institution and the accompanying revenue models. We think of the museum as incubator, as the ethical mind in a broad discourse on meaning, purpose and information overload.
By doing so, we will be able to build sustainable museums, personal and truely social museums. Museums that will not only safeguard our heritage, but make this heritage relevant on the long term for the community in which the museum co-exists. Aside from the museum itself, the museum of the near future will have a great influence on societal change, urban planning, cohesion in diversity, and ways to solve problems of inequality and the need for literacy. Therefor the identity, positioning and marketing of our museums need to go hand in hand with our efforts for stunning exhibits, authentic interpretation, enthusiastic crowd-sourcing, empathic outreach, inclusion, engagement…
Sometimes the challenges of change are overwhelming. Trusting a possible business model isn’t always easy. Is your museum ready to abandon outmoded thinking and start the proces of new value creation together with your visitors, stakeholders and partners?

You’re invited to share your insights, inspiration and experience, ask questions about revenue models, strategies for communicating heritage and community management and work together on the innovative business model for your museum.

For whom is the workshop?
Museum directors, curators, marketing-communication managers, fundraisers, heads of digital department… everyone who can and should be involved. Discussing en innovating the purpose and mission of your museum and the business model that will support the efforts will involve anyone who has to deal with your audience, your stakeholders, your finance, your museum strategy.

Goal of the workshop
Participants will be more effective in engaging their audience for the social and societal innovation, in which their museum could take the lead, and building sustainable business models around these developments.

Workshop attendees will

  • Comprehend why business model innovation is helping organizations and communities in the change and challenges they are facing
  • Learn how to use hands-on tools that will help them to generate new business models, like the BMICE toolbox (Pitch Tool and the Fit & Viability Check)
  • Learn why is it important to build long term relationships for the purpose of the community
  • Know why friendraising can lead to future fundraising and how a social media strategy can help to achieve the targets you dream of
  • Gather insights and skills for their own actual cases

Get inspired by examples and walk away with the innovative mindset that will enhance the performance of your organisation.

The workshop in short (half-day version) (± 3 hours)

introduction (40 minutes)

  • Who are we, why are we here? Very brief introduction round with the attendees (10″)
  • Examples of crowdsourcing, participation, social inclusion and other ways of making our heritage relevant by engaging audiences. Some insights in the business models accompanying these efforts.
  • What is the business model canvas and how can it help your organisation? The business model canvas and the translation for the heritage sector (BMICH)
  • Why we need to think about making heritage relevant and personal. How it will effect our community: introduction to the Social Engagement Tool (SET)
  • The attendees choose a total of five cases from their own practice:

(y)our case (50 minutes)

  • describe an issue your museum is facing when engaging both audiences and stakeholders and the way finance and funding (or the lack of money) is involved; in less than 5 minutes
  • working on one of the 5 cases in small groups (15 minutes).
  • plenary session with the outcomes of the cases with brief feedback on the general issues (30 minutes)

the business model canvas in a nutshell (20 minutes)

  • how to use the canvas
  • how to innovate your business model
  • tricks and handson tools to evaluate and enhance your business model
  • setting course

SHORT BREAK (10 minutes)

from friendraising to funding (10 minutes)

the Social Engegament Tool (SET) (20 minutes)

  • New insights on ideation, concepting and participation
  • explaining the SET board and the steps in working with this tool

More inspiration and plenary discussion: museums as incubators (30 minutes)



Leave a Reply