Cultural Heritage Industry – ICT Vertical applications

Best Practice Session
giovanni gasbarrone, Italy

FORMAL PAPER

Author : Giovanni Gasbarrone

Business – Industry Marketing -Telecom Italia

giovanni.gasbarrone@telecomitalia.it

FORMAL PAPER

Author : Giovanni Gasbarrone

Business – Industry Marketing -Telecom Italia

giovanni.gasbarrone@telecomitalia.it

Tourism & Cultural Heritage vertical market is one of the world’s largest industries and represent for 12% of our country GDP.  Cultural Tourism  represents for our country an inexhaustible source of revenues and visibility worldwide. “Italy” is a brand to enhance and develop with the support of institutions, individuals, and technology. Cultural Tourism is a primary source of income for Italy, contributing to the national GDP . Recently, an important share of the tourist market is evolving in the dimension of personalization, where tourists are choosing their own unique cultural itineraries and experiences among multiple offers and available options.

The cultural tourism market is moving towards a growing visitor satisfaction. The tourist shows an increasing need to play an active role, integrating the cultural content of the visit with a personal auto-generated content and sharing them with the “traveller community”.At the same time it’s becoming possible to develop instruments that give an incentive to visit typical places for culture and Museum great beauty but little known.

Cultural Tourism  appears as a promising application domain with the goal of providing an improved  and personalized experience to tourist by the application of the latest ICT  & mobile technologies coming from the Web 2.0 and Virtual Museum solutions :

(http://www.nuvolaitaliana.it/verticali/nuvola-it-virtual-museum/

http://www.nuvolaitaliana.it/wp-content/uploads/2012/04/Sito-NI-Nuvola-It-Virtual-Museum.pdf

“Nuvola It Virtual Museum”  is a virtual museum guide service usable from any type of multimedia terminal (tablet, smartphone). The solution enables users to receive information regarding locations of artistic interest or services, such as monuments virtual tour in the area where the tourist is located .The provision of cloud applications can deliver better services and travel experiences, if properly addressed in tourism ecosystem. The local territories, in fact, can generate great business opportunities for operators if they have the chance to rely on cultural heritage tourism platforms powered by new cloud technologies.

CUSTOM project represents this is strategic view.  On May 10th 2012, it was officially presented CUSTOM project aimed at creating a cloud platform for Cultural Heritage market through cloud services based on SaaS technology for the promotion and management of cultural heritage and related tourism services,

CUSTOM, results first in the ranking of the R & D contract of Tuscany Region :the CUSTOM partners are Telecom Italy SpA, Liberologico Ltd, Centrica srl ​​and the scientific collaboration of the Scuola Normale Superiore of Pisa and the MICC – Media Integration and Communication Center of the University of Florence and of subcontractors and META Geosolution

http://lci.micc.unifi.it/labn/2012/05/presentazione-custom-beni-culturaliturismo-e-cloud-computing/

 

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